Index

On Hold

WHAT DO TELEPHONE CALLERS TO
YOUR
BUSINESS HEAR WHILE THEY'RE ON HOLD?

Man on hold

"YOUR CALL IS IN A QUEUE"

Is it Beethoven, Bach or just plunkety plunk music?

Whatever it is - it's a lost opportunity to tell every telephone caller to your business about:

Your email address
Your website address
Your promotional offers
Your new opening hours

Callers who are subjected to silence on-hold perceive their on-hold time to be much longer than it actually is. They don't want to wait and will hang up.

60% of business callers placed on-hold will hang up if left in silence.

More than a third of all first time callers who hang up while on-hold will never call back.

In Store Audio Advertising

Are you telling your customers about your products and services while they are on your premises?

In-store announcements and point of sale messages have been proven as an effective method of providing information and promoting products and services to customers.

People remember
10% of what they read.
20% of what they hear
30% of what they see
but 70% of what they see and hear
Rawlins K 1993

While your customers are in your store use the opportunity to tell them all about the products you would like them to buy.

Cross sell all of your products and services to all of your customers while they are visiting your premises.

Promote special offers and your website address.

You will be ahead of your competitors if you turn this valuable marketing time into a worthwhile promotional message or pleasant greeting on behalf of your company.

0870 3500 205

On Hold

WHAT DO TELEPHONE CALLERS TO YOUR BUSINESS HEAR WHILE THEY'RE ON HOLD?

In Store Audio Advertising

WHAT DO TELEPHONE CALLERS TO
YOUR
BUSINESS HEAR WHILE THEY'RE ON HOLD?